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3 Reasons for Why Marketing Agencies Must Include PR In Their Game Plans

If you were to go up to just about anybody on the street and ask them to speak of the differences between marketing and public relations, odds are that you’d... The post 3 Reasons for Why Marketing...

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Coming to Better Understand ‘Content PR’ In the Digital Age

Defining the subtle differences between advertising, marketing and public relations can be a difficult endeavor, even for the country’s most successful ad agencies. While answers certainly exist as to...

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Old School PR vs. New School PR

As far as marketing agencies are concerned, the world of professional communications is no stranger to change. What was once very much a field built upon yellow legal pads and... The post Old School PR...

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8 PR Tips for Pitching a Journalist

In the world of PR, sometimes it feels like you’re pitching into a big empty space and the only person responding is your own echo. Digital marketing firms who understand... The post 8 PR Tips for...

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How Important Is Establishing a Brand Voice?

Keeping a consistent tone in your brand voice plays a huge part in how your customers will perceive your company. Big name companies such as Google, LinkedIn and Yamaha have... The post How Important...

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How to Respond After a Bad Ad: Navigating a PR Nightmare

What the public thinks about your brand defines you – for better or worse. Hiring a good advertising agency and producing successful ads sounds simple enough, but no matter how... The post How to...

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Social Media in the 2016 Presidential Election

It’s election season. Some of you may feel like your voice is finally being heard — and others may feel straight outta options. That’s the beauty of the American election... The post Social Media in...

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What Makes an Advertising Agency Successful?

Successful companies all have one thing in common: a service to the public that is ideally incomparable—something that brings a positive outcome to their consumers and stands the test of... The post...

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Inside an Ad Agency: Time and Project Management

You’ve often heard the phrase “time is money,” and that pretty much sums up what it’s like for advertising agencies. Time is something that you can’t get back and something... The post Inside an Ad...

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Pros and Cons of Pop Culture References

Brands today have started to focus on ways that they can make their content more efficient. From blog posts to videos and social media posts, it’s important for companies to... The post Pros and Cons...

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