Spin Doctors: the Top PR Campaigns In Yankee History
On July 31, 1993, “Two Princes,” a song by the New York City-based band Spin Doctors, reached no. 7 in the United States. After the song’s initial release, however, it... The post Spin Doctors: the Top...
View Article12 Statistics Solidifying the Ever-Increasing Need for Strong Digital PR...
For most, the differences between marketing, advertising and public relations are seemingly insignificant and hard to define. While marketing and advertising agencies might have their own specific...
View Article3 Reasons for Why Marketing Agencies Must Include PR In Their Game Plans
If you were to go up to just about anybody on the street and ask them to speak of the differences between marketing and public relations, odds are that you’d... The post 3 Reasons for Why Marketing...
View ArticleComing to Better Understand ‘Content PR’ In the Digital Age
Defining the subtle differences between advertising, marketing and public relations can be a difficult endeavor, even for the country’s most successful ad agencies. While answers certainly exist as to...
View ArticleOld School PR vs. New School PR
As far as marketing agencies are concerned, the world of professional communications is no stranger to change. What was once very much a field built upon yellow legal pads and... The post Old School PR...
View Article8 PR Tips for Pitching a Journalist
In the world of PR, sometimes it feels like you’re pitching into a big empty space and the only person responding is your own echo. Digital marketing firms who understand... The post 8 PR Tips for...
View ArticleSpin Doctors: the Top PR Campaigns In Yankee History
On July 31, 1993, “Two Princes,” a song by the New York City-based band Spin Doctors, reached no. 7 in the United States. After the song’s initial release, however, it... The post Spin Doctors: the Top...
View Article12 Statistics Solidifying the Ever-Increasing Need for Strong Digital PR...
For most, the differences between marketing, advertising and public relations are seemingly insignificant and hard to define. While marketing and advertising agencies might have their own specific...
View Article3 Reasons for Why Marketing Agencies Must Include PR In Their Game Plans
If you were to go up to just about anybody on the street and ask them to speak of the differences between marketing and public relations, odds are that you’d... The post 3 Reasons for Why Marketing...
View ArticleComing to Better Understand ‘Content PR’ In the Digital Age
Defining the subtle differences between advertising, marketing and public relations can be a difficult endeavor, even for the country’s most successful ad agencies. While answers certainly exist as to...
View ArticleOld School PR vs. New School PR
As far as marketing agencies are concerned, the world of professional communications is no stranger to change. What was once very much a field built upon yellow legal pads and... The post Old School PR...
View Article8 PR Tips for Pitching a Journalist
In the world of PR, sometimes it feels like you’re pitching into a big empty space and the only person responding is your own echo. Digital marketing firms who understand... The post 8 PR Tips for...
View ArticleHow Important Is Establishing a Brand Voice?
Keeping a consistent tone in your brand voice plays a huge part in how your customers will perceive your company. Big name companies such as Google, LinkedIn and Yamaha have... The post How Important...
View ArticleHow to Respond After a Bad Ad: Navigating a PR Nightmare
What the public thinks about your brand defines you – for better or worse. Hiring a good advertising agency and producing successful ads sounds simple enough, but no matter how... The post How to...
View ArticleSocial Media in the 2016 Presidential Election
It’s election season. Some of you may feel like your voice is finally being heard — and others may feel straight outta options. That’s the beauty of the American election... The post Social Media in...
View ArticleHow Important Is Establishing a Brand Voice?
Keeping a consistent tone in your brand voice plays a huge part in how your customers will perceive your company. Big name companies such as Google, LinkedIn and Yamaha have... The post How Important...
View ArticleHow to Respond After a Bad Ad: Navigating a PR Nightmare
What the public thinks about your brand defines you – for better or worse. Hiring a good advertising agency and producing successful ads sounds simple enough, but no matter how... The post How to...
View ArticleSocial Media in the 2016 Presidential Election
It’s election season. Some of you may feel like your voice is finally being heard — and others may feel straight outta options. That’s the beauty of the American election... The post Social Media in...
View ArticleWhat Makes an Advertising Agency Successful?
Successful companies all have one thing in common: a service to the public that is ideally incomparable—something that brings a positive outcome to their consumers and stands the test of... The post...
View ArticleInside an Ad Agency: Time and Project Management
You’ve often heard the phrase “time is money,” and that pretty much sums up what it’s like for advertising agencies. Time is something that you can’t get back and something... The post Inside an Ad...
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